Experience must include 24 months involving the following 1. Facilitating market research, including development of quantitative and qualitative surveys, voiceofcustomer interviews and market sizing, developing competitive analyses, assessing competitors value propositions and identifying innovation opportunities to perform market segmentation, targeting, and positioning;br 2. Businesstobusiness development and marketing with a technical salesforce to support customers in the field of marketing and digital tools, including all aspects of product catalog development, such as JavaJ2ME, Content Management, UX, EX, SEO, and Digital Assets;br 3. Assessing business requirements and performing gap analysis to design digital strategies enabling business development and innovation opportunities that support client needs;br 4. Product design, development, testing, and deployment using digital tools per business and market needs;br 5. Data analysis to provide insights and build actionable plans that support business hypothesis and automate and optimize processes and operations;br 6. Facilitating market positioning by leveraging digital marketing and marketing automation tools to enable marketing and branding campaigns; andbr 7. Enabling change management through training and communication plans for clients, senior managers, and executives to establish industry best practices and standards.
Categorias: eb3
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